Beauty Standards From Around the World

What is considered beautiful in America may not be considered beautiful in another nation or culture. Beauty routines are not set in stone, and what was once fashionable in foreign lands (India, South Africa, Tibet, USA, etc.) may not be fashionable today.

Beauty is truly in the eye of the beholder, including cultural beholders who may see American beauty standards as archaic or perhaps even too modern. And, because beauty regiments will continue to change, there is nothing to say even the fashions mentioned here will be constants in the years to come. As an homage to the changing culture of beauty, here are some examples of modern beauty routines and beauty standards from around the globe.






Is Beauty Skin Deep?

When something is referred to as “skin deep” it is commonly thought to mean the thing is superficial. In this case, skin deep refers to the beauty standards some cultures apply to skin color. For example, pale skin is popular in Japanese culture where products are aimed to entice women to strive for a “clean and fair complexion.”

In the United States, tanned skin is extremely popular. More than 35 percent of adult American men and women admitted to using a tanning bed at least once in their lives. According to the Food and Drug Administration (FDA) approximately 30 million Americans tan indoors, and 2.3 million of them are teenagers. The FDA recommends people pair sunless tanning sprays and lotions with a skin-protecting sunscreen.

Although there is no issue with taking care of oneself (even for the sake of a nice complexion), all women are advised to love the skin they’re in; and, don’t worry so much about cultural norms because they’re bound to change. As Heidi Klum says, “In fashion, one day you’re in and the next you’re out.”

Making it Up Culturally

Nearly every country has its own version of make-up and applies it in some way or another. In the US, as in many countries, there is no single definitive make-up style. People wear what they want because no two people are the same. That being said, there is definitely a trend of fleek eyebrows (which simply mean your eyebrows are on-point!), and heavy mascara.

Thicker eyebrows, think Brook Shields or British-born Lily Collins, are popular around the world. They’re most popular in Middle Eastern cultures, such as Israel and India. Gorgeous Hindi cinema actress, Kajol Davgan (known worldwide as just Kajol), is known for her thick brows. She is considered beautiful even when she has a bit of hair between her brows, which BuzzFeed refers to as an “epically famous” unibrow.

The Two Things Everyone Agrees On: Healthy Diets and Appearance Enhancing Treatments

Nearly every culture, across the planet, understands that exercise and diet are important. In some form or another, people work their muscles or at least recognize that working muscles and eating right are key components of a healthy lifestyle. The only place you may find a lack of understanding is severely underdeveloped nations in which poverty or traditional ways of life interfere with acquiring information on diet and fitness.

Because medicine is chief among applied sciences across the world, most cultures explore appearance enhancing treatments and have long before the invention of modern medicine. Incredibly, organic skin creams can be considered the first medicines.

Even more than diet and exercise, appearance enhancers are prevalent in nearly every human culture. From the Aboriginal’s unique blend of aromatherapy and touch therapy to Native American’s using creeping juniper as an evergreen scrub to treat a myriad of skin problems and add luxe to one’s locks. Juniper is still used today as an all-natural and incredibly popular way to smooth tresses.

The Future of Beauty is Surprisingly Organic

Aging is something that is fought all over the world, as many people prefer healthy, toned skin over leathery wrinkles. Worldwide, women use treatments and moisturizers to smooth wrinkles. Sometimes, these products work amazingly, such as Dermasome (a cream that doesn’t contain oils or added chemicals); and sometimes, they’re dangerous, and they cause more harm than good.

AngelLift has a product called Dermastrips, an anti aging mouth wrinkle reduction device, that is growing in popularity. This product is not invasive in any way, and is seeing a boom in popularity. According to the company’s Facebook page, “Hundreds of thousands have reduced their laugh line” using the counter wrinkle reducer. It’s likely products such as these will be among the trends that continue to grow and develop worldwide, while more invasive treatments (plastic surgery, etc.) will begin to decline.

There are so many variations on beauty routines around the world. In fact, there is so much variation within individual countries it would be impossible to cover it all. People are so universally different, and yet through the chaos there are some constants; such as skincare, haircare, and anti-aging. Luckily, the future holds the key to treating people to more comfortably modern and safe beauty standards.